Lowest Common Denomification

In this world of demeritocracy, of affirmative action hiring policies favouring race and gender over expertise and skill, murderers suing for State-funded compensation for a rough childhood, and any form of rightful discernment via discrimination deemed thoughtcrime, the right to psychologically pillage the masses is reserved by the state and their ultra-rich cohorts, signed away on the bloody dotted line by the people with barely contained jubilation. The talented and brave are persecuted and marginalised, while the stupid and mediocre are appeased and subsidised.

The marketing of the mass media machine is not to customise or specialise their offering to individual consumers, but to standardise consumers so they can more easily digest the offer presented. applying a kind of standard that conforms to the key values sought out at a low common denominator level, to be sure that the largest share of potential consumers are caught in their catchment. "Yes, consumer. We acknowledge you are different... Just like everyone else."